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Revenue vs. Turnover: Know the Difference

Shumaila Saeed
By Shumaila Saeed || Updated on January 9, 2024
Revenue refers to the total income generated from business activities, whereas Turnover can mean either total sales or the rate at which employees leave a business.
Revenue vs. Turnover

Key Differences

Revenue is the total income a company earns from its business activities, including sales of goods and services. Turnover, in one sense, refers to the total sales made by a company, mirroring the concept of revenue in business accounting.
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Shumaila Saeed
Jan 09, 2024
Revenue is a key indicator of a company's financial health, reflecting its ability to generate sales and income. Turnover, when used in the context of employee retention, denotes the rate at which employees leave and are replaced within a company.
Shumaila Saeed
Shumaila Saeed
Jan 09, 2024
In financial reporting, revenue is reported on the income statement and is critical for assessing profitability. Turnover, in its sales context, is often used interchangeably with revenue, particularly in the UK and some other regions.
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Shumaila Saeed
Jan 09, 2024
Revenue is derived from various sources, such as product sales, services rendered, or licensing fees. Turnover, in human resources, indicates the company's employment environment, with high turnover often signaling potential issues with employee satisfaction or management.
Shumaila Saeed
Shumaila Saeed
Jan 09, 2024
Revenue growth is a goal for businesses as it implies increased market share and business expansion. Conversely, a high turnover rate in employee context can be costly and disruptive, requiring resources for recruiting and training new staff.
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Shumaila Saeed
Jan 09, 2024
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Comparison Chart

Meaning in Finance

Total income from business activities
Total sales; synonymous with revenue in UK
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Jan 09, 2024

Meaning in HR

Not applicable
Rate of employee leaving and joining
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Jan 09, 2024

Indication

Financial health, sales, and income
Sales volume or employee retention rate
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Jan 09, 2024

Reporting

Income statement
Balance sheet (sales context); HR records
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Jan 09, 2024

Business Impact

Directly affects profitability
Affects operational efficiency and costs
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Revenue and Turnover Definitions

Revenue

The total income generated from sales of goods and services.
The company's revenue increased after launching its new product line.
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Shumaila Saeed
Jan 09, 2024

Turnover

Sales measure in accounting, particularly in the UK.
The shop's turnover was impressive, given its small size.
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Jan 09, 2024

Revenue

Money received from business transactions.
This quarter's revenue reflects our strong market performance.
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Shumaila Saeed
Jan 09, 2024

Turnover

The rate at which employees leave a company.
The high turnover rate prompted the company to revise its HR policies.
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Shumaila Saeed
Jan 09, 2024

Revenue

Income before any expenses are deducted.
The firm's revenue was higher than expected, indicating strong sales.
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Jan 09, 2024
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Turnover

The act or fact of turning over
Preventing the turnover of vehicles in accidents.
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Oct 19, 2023

Revenue

Total earnings from primary business activities.
The service division contributed significantly to the company's overall revenue.
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Jan 09, 2024

Turnover

An abrupt change or transfer, as of power or ownership.
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Shumaila Saeed
Oct 19, 2023

Revenue

Financial inflow from operational activities.
The company's revenue grew steadily due to increased customer demand.
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Jan 09, 2024

Turnover

A small pastry made by covering one half of a piece of dough with a filling, folding the other half over on top, and sealing the edges.
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Shumaila Saeed
Oct 19, 2023

Revenue

The income of a government from all sources appropriated for the payment of the public expenses.
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Shumaila Saeed
Oct 19, 2023

Turnover

The number of times a particular stock of goods is sold and restocked during a given period of time.
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Shumaila Saeed
Oct 19, 2023

Revenue

Yield from property or investment; income.
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Shumaila Saeed
Oct 19, 2023

Turnover

The amount of business transacted during a given period of time.
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Shumaila Saeed
Oct 19, 2023

Revenue

All the income produced by a particular source.
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Shumaila Saeed
Oct 19, 2023

Turnover

The number of shares of stock sold on the market during a given period of time.
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Shumaila Saeed
Oct 19, 2023

Revenue

A governmental department set up to collect public funds.
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Oct 19, 2023

Turnover

The number of things that are replaced by others of the same kind, or the rate at which this happens
The turnover of red blood cells.
A rapid turnover of hospital patients.
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Shumaila Saeed
Oct 19, 2023

Revenue

The income returned by an investment.
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Shumaila Saeed
Oct 19, 2023

Turnover

The number of workers that have left a workplace or industry and been replaced in a given period of time, or the rate at which this happens.
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Shumaila Saeed
Oct 19, 2023

Revenue

The total income received from a given source.
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Oct 19, 2023

Turnover

The ratio of this number to the number of employed workers in a workplace.
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Shumaila Saeed
Oct 19, 2023

Revenue

All income generated for some political entity's treasury by taxation and other means.
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Shumaila Saeed
Oct 19, 2023

Turnover

(Sports) A loss of possession of the ball or puck to the opposing team, as by a misplay or an infraction of the rules.
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Shumaila Saeed
Oct 19, 2023

Revenue

(accounting) The total sales; turnover.
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Oct 19, 2023

Turnover

Capable of being turned or folded down or over
A turnover collar.
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Oct 19, 2023

Revenue

(accounting) The net income from normal business operations; net sales.
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Shumaila Saeed
Oct 19, 2023

Turnover

The amount of money taken as sales transacted in a given period.
The company had an annual turnover of $500,000.
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Shumaila Saeed
Oct 19, 2023

Revenue

(figurative) A return; something paid back.
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Shumaila Saeed
Oct 19, 2023

Turnover

The frequency with which stock is replaced after being used or sold, workers leave and are replaced, a property changes hands, etc.
High staff-turnover can lead to low morale amongst employees
Those apartments have a high turnover because they are so close to the railroad tracks.
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Shumaila Saeed
Oct 19, 2023

Revenue

(intransitive) To generate revenue.
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Shumaila Saeed
Oct 19, 2023

Turnover

A semicircular pastry made by turning one half of a circular crust over the other, enclosing the filling (usually fruit).
They only served me one apple turnover for breakfast.
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Shumaila Saeed
Oct 19, 2023

Revenue

(transitive) To supply with revenue.
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Shumaila Saeed
Oct 19, 2023

Turnover

(sports) A loss of possession of the ball without scoring.
The Nimrods committed another dismaying turnover en route to another humiliating loss.
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Shumaila Saeed
Oct 19, 2023

Revenue

That which returns, or comes back, from an investment; the annual rents, profits, interest, or issues of any species of property, real or personal; income.
Do not anticipate your revenues and live upon air till you know what you are worth.
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Shumaila Saeed
Oct 19, 2023

Turnover

A measure of leg speed: the frequency with which one takes strides when running, typically given in strides per minute.
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Shumaila Saeed
Oct 19, 2023

Revenue

Hence, return; reward; as, a revenue of praise.
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Shumaila Saeed
Oct 19, 2023

Turnover

The act or result of overturning something; an upset.
A bad turnover in a carriage
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Shumaila Saeed
Oct 19, 2023

Revenue

The annual yield of taxes, excise, customs, duties, rents, etc., which a nation, state, or municipality collects and receives into the treasury for public use.
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Shumaila Saeed
Oct 19, 2023

Turnover

(dated) An apprentice, in any trade, who is handed over from one master to another to complete his time.
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Shumaila Saeed
Oct 19, 2023

Revenue

The entire amount of income before any deductions are made
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Shumaila Saeed
Oct 19, 2023

Turnover

Capable of being turned over; designed to be turned over.
A turnover collar
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Oct 19, 2023

Revenue

Government income due to taxation
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Shumaila Saeed
Oct 19, 2023

Turnover

The act or result of turning over; an upset; as, a bad turnover in a carriage.
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Shumaila Saeed
Oct 19, 2023

Turnover

A semicircular pie or tart made by turning one half of a circular crust over the other, inclosing the fruit or other materials; as, an apple turnover.
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Shumaila Saeed
Oct 19, 2023

Turnover

An apprentice, in any trade, who is handed over from one master to another to complete his time.
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Shumaila Saeed
Oct 19, 2023

Turnover

Admitting of being turned over; made to be turned over; as, a turnover collar, etc.
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Shumaila Saeed
Oct 19, 2023

Turnover

The ratio of the number of workers that had to be replaced in a given time period to the average number of workers
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Shumaila Saeed
Oct 19, 2023

Turnover

Made by folding a piece of pastry over a filling
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Shumaila Saeed
Oct 19, 2023

Turnover

The volume measured in dollars;
The store's dollar volume continues to rise
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Shumaila Saeed
Oct 19, 2023

Turnover

The act of upsetting something;
He was badly bruised by the upset of his sled at a high speed
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Shumaila Saeed
Oct 19, 2023

Turnover

The annual sales volume of a business.
The company's turnover reached a new high this fiscal year.
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Shumaila Saeed
Jan 09, 2024

Turnover

Total revenue from goods sold or services provided.
This year, our turnover surpassed the industry average.
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Shumaila Saeed
Jan 09, 2024

Turnover

Employee churn rate within an organization.
To reduce turnover, the company improved its workplace environment.
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Jan 09, 2024

Repeatedly Asked Queries

What does high revenue indicate for a business?

High revenue suggests strong sales performance and financial health.
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Shumaila Saeed
Jan 09, 2024

Is turnover a negative indicator in HR?

High employee turnover is often seen negatively, indicating potential workplace issues.
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Shumaila Saeed
Jan 09, 2024

What are common sources of revenue for a company?

Sales of products, services rendered, and licensing fees.
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Shumaila Saeed
Jan 09, 2024

How is turnover defined in accounting?

Turnover refers to the total sales or revenue of a company, especially in the UK.
Shumaila Saeed
Shumaila Saeed
Jan 09, 2024

Are revenue and turnover the same in the UK?

Yes, in the UK, turnover often means the same as revenue.
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Shumaila Saeed
Jan 09, 2024

Can turnover mean something other than sales?

Yes, it can also refer to the rate at which employees leave and join a company.
Shumaila Saeed
Shumaila Saeed
Jan 09, 2024

How do companies report revenue?

Revenue is reported on the income statement in financial reports.
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Shumaila Saeed
Jan 09, 2024

Does turnover affect a company's profitability?

Turnover in sales context directly affects profitability, while in HR context, it impacts operational costs.
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Shumaila Saeed
Jan 09, 2024

What factors contribute to revenue?

Market demand, pricing strategies, and product/service quality.
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Shumaila Saeed
Jan 09, 2024

What is revenue in business?

Revenue is the total income a business earns from its operations, like sales.
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Shumaila Saeed
Jan 09, 2024

What does a high turnover rate imply in HR?

It suggests frequent employee departures and replacements, possibly due to dissatisfaction.
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Jan 09, 2024

Can turnover be a positive sign in certain cases?

In sales context, yes; in HR context, only if it brings in fresh talent and ideas.
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Shumaila Saeed
Jan 09, 2024

Is turnover always a financial term?

No, it can also refer to employee retention rates in HR.
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Shumaila Saeed
Jan 09, 2024

Can revenue growth be a strategic goal?

Yes, companies often aim to increase revenue for business expansion.
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Shumaila Saeed
Jan 09, 2024

How does turnover impact a company's operations?

High employee turnover can lead to disruptions and increased recruiting costs.
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Shumaila Saeed
Jan 09, 2024

How do investors view revenue?

As a key indicator of a company's potential profitability and growth.
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Shumaila Saeed
Jan 09, 2024

Why is managing turnover important?

To maintain operational efficiency and reduce costs associated with hiring and training.
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Shumaila Saeed
Jan 09, 2024

Can turnover rates indicate company culture?

Yes, high turnover might point to issues with company culture or management.
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Shumaila Saeed
Jan 09, 2024

What's the difference between revenue and profit?

Revenue is total income before expenses; profit is what remains after expenses.
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Jan 09, 2024

Do all businesses report revenue?

Yes, all businesses must report revenue for financial accounting.
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Shumaila Saeed
Jan 09, 2024

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About Author
Shumaila Saeed
Written by
Shumaila Saeed
Shumaila Saeed, an expert content creator with 6 years of experience, specializes in distilling complex topics into easily digestible comparisons, shining a light on the nuances that both inform and educate readers with clarity and accuracy.

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