Difference Between
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Oral Communication vs. Purposive Communication: Know the Difference

Shumaila Saeed
By Shumaila Saeed || Published on February 16, 2024
Oral communication is the exchange of information through spoken words, while purposive communication is any form of communication aimed at achieving specific goals or purposes.
Oral Communication vs. Purposive Communication

Key Differences

Oral Communication refers to the process of conveying messages or information through spoken words. It is immediate and allows for instant feedback. It includes face-to-face conversations, telephone calls, and other situations where speaking and listening occur. Purposive Communication, on the other hand, encompasses any form of communication, including oral, written, or non-verbal, that is used with a specific intent or purpose. It is strategic and goal-oriented, aiming to achieve a particular outcome or response.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024
Oral Communication is characterized by its reliance on voice and sound. It can be formal, as in a speech or presentation, or informal, like casual conversations. Non-verbal cues such as tone, pitch, and pace play a significant role in oral communication. In contrast, Purposive Communication is not limited to spoken words; it can also include written documents, visual presentations, and even body language, provided they are used deliberately to convey a specific message or achieve a defined objective.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024
The effectiveness of Oral Communication often depends on the clarity of speech, the ability to listen, and the immediate interaction between parties. It’s used in everyday life, from personal discussions to business meetings. Purposive Communication, however, involves planning and a clear understanding of the audience and desired outcomes. It is often employed in marketing, advocacy, negotiations, and whenever a specific reaction or action is desired.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024
In Oral Communication, misunderstandings can occur due to barriers like language differences, poor articulation, or distractions. It requires skills in both articulating and interpreting messages. Meanwhile, Purposive Communication involves carefully crafted messages designed to minimize misunderstandings and maximize impact. It often requires understanding the context, audience demographics, and the best channels for delivering the message.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024
Oral Communication is essential in building relationships, sharing information, and collaborative decision-making. It’s dynamic and adaptable. Purposive Communication, while it can also build relationships, is more focused on influencing, persuading, or achieving specific responses. It is an essential tool in fields such as advertising, public relations, and leadership.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024
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Comparison Chart

Form

Spoken words
Any form of communication with a specific intent
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Shumaila Saeed
Feb 16, 2024

Purpose

General exchange of information, sharing ideas
Achieving specific goals, influencing or persuading
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Shumaila Saeed
Feb 16, 2024

Scope

Can be informal or formal, includes everyday conversations
Strategic, planned, encompasses various communication modes
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Shumaila Saeed
Feb 16, 2024

Feedback

Immediate and direct
Can be immediate or delayed, focused on measuring effectiveness
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Shumaila Saeed
Feb 16, 2024

Skills Required

Speaking and listening skills, clarity of speech
Strategic planning, understanding of audience, crafting messages
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Shumaila Saeed
Feb 16, 2024
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Oral Communication and Purposive Communication Definitions

Oral Communication

Oral communication is the verbal exchange of ideas and information.
During the meeting, they engaged in oral communication to discuss the project details.
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Shumaila Saeed
Jan 23, 2024

Purposive Communication

Purposive communication is the intentional use of verbal, written, or visual messages for a goal.
The company's purposive communication plan focused on improving its public image.
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Shumaila Saeed
Jan 23, 2024

Oral Communication

Oral communication encompasses all forms of spoken messages and dialogues.
Their oral communication during the negotiation led to a successful agreement.
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Shumaila Saeed
Jan 23, 2024

Purposive Communication

Purposive communication is the use of messages to achieve specific objectives.
The marketing campaign's purposive communication strategy significantly increased sales.
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Shumaila Saeed
Jan 23, 2024

Oral Communication

Oral communication involves speaking and listening in real-time interactions.
His skill in oral communication was evident in his persuasive speech.
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Shumaila Saeed
Jan 23, 2024
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Purposive Communication

Purposive communication is strategic interaction aimed at influencing or persuading.
The politician used purposive communication to rally support for his policies.
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Shumaila Saeed
Jan 23, 2024

Oral Communication

Oral communication is expressing ideas verbally in conversations, discussions, or presentations.
The teacher's oral communication skills made the lecture engaging and informative.
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Shumaila Saeed
Jan 23, 2024

Purposive Communication

Purposive communication encompasses targeted messaging for specific audience reactions.
The charity's purposive communication campaign successfully raised awareness about the cause.
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Shumaila Saeed
Jan 23, 2024

Oral Communication

Oral communication is the process of articulating thoughts and feelings through spoken language.
She used oral communication effectively to resolve the conflict between her team members.
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Shumaila Saeed
Jan 23, 2024

Purposive Communication

Purposive communication involves deliberate message design for desired outcomes.
Her purposive communication in the presentation effectively conveyed the project's benefits.
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Shumaila Saeed
Jan 23, 2024

Repeatedly Asked Queries

Can oral communication be non-verbal?

No, oral communication is strictly verbal, though it can be supported by non-verbal cues.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024

What is oral communication?

Oral communication is the process of verbally exchanging information and ideas.
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Shumaila Saeed
Feb 16, 2024

Is oral communication effective for complex topics?

Yes, but it may require skillful explanation and active engagement.
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Shumaila Saeed
Feb 16, 2024

What are key skills in oral communication?

Key skills include clear articulation, active listening, and effective speaking.
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Shumaila Saeed
Feb 16, 2024

How does technology impact oral communication?

Technology like phones and video conferencing facilitates remote oral communication.
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Shumaila Saeed
Feb 16, 2024

What is purposive communication?

Purposive communication is using communication strategically to achieve specific goals.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024

What makes purposive communication effective?

Clear objectives, understanding the audience, and strategic message design.
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Shumaila Saeed
Feb 16, 2024

Is advertising a form of purposive communication?

Yes, advertising is a classic example of purposive communication.
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Shumaila Saeed
Feb 16, 2024

Can purposive communication be informal?

It's generally more formal and planned, but can be informal depending on the context.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024

Are speeches oral communication?

Yes, speeches are a formal type of oral communication.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024

Can oral communication be recorded?

Yes, it can be recorded for later review or dissemination.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024

Can purposive communication be non-verbal?

Yes, it can include non-verbal elements like visuals or body language.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024

Can social media be used for purposive communication?

Yes, social media is a powerful tool for purposive communication to reach specific audiences.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024

Does oral communication include body language?

Body language complements it but is not a part of oral communication itself.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024

Are public relations purposive communication?

Yes, public relations involve purposive communication to shape public perception.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024

How do cultural differences impact purposive communication?

Cultural differences can significantly affect how messages are crafted and received.
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Shumaila Saeed
Feb 16, 2024

Is feedback important in oral communication?

Yes, feedback is crucial for effective oral communication.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024

Can purposive communication be manipulative?

It can be, which is why ethical considerations are important in its use.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024

Does purposive communication always have a single goal?

Not always; it can have multiple goals, but they should be clearly defined.
Shumaila Saeed
Shumaila Saeed
Feb 16, 2024

Is storytelling a part of oral communication?

Yes, storytelling is an effective oral communication technique.
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Shumaila Saeed
Feb 16, 2024

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About Author
Shumaila Saeed
Written by
Shumaila Saeed
Shumaila Saeed, an expert content creator with 6 years of experience, specializes in distilling complex topics into easily digestible comparisons, shining a light on the nuances that both inform and educate readers with clarity and accuracy.

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