Assure vs. Ensure: Know the Difference
By Shumaila Saeed || Published on January 28, 2024
Assure is to give confidence or promise, often emotionally. Ensure is to make certain or guarantee, focusing on practical measures.
Key Differences
Assure is often used when addressing a person's doubts or fears, providing comfort or confidence in an emotional sense. For example, a doctor might assure a patient that everything will be fine, focusing on alleviating worry. In contrast, ensure is used in the context of making sure that something happens or a condition is fulfilled. In this case, the doctor would ensure that the patient receives the best treatment, focusing on practical steps to achieve a specific outcome.
Shumaila Saeed
Jan 28, 2024
In another scenario, a parent might assure their child that they are loved, which is about providing emotional support and confidence. On the other hand, the same parent might ensure that their child's educational needs are met, implying taking concrete actions to guarantee a specific result.
Shumaila Saeed
Jan 28, 2024
In the workplace, a manager could assure employees about job security during tough times, aiming to provide peace of mind. In contrast, the same manager would ensure that the workplace is safe, which involves implementing specific safety measures and protocols.
Shumaila Saeed
Jan 28, 2024
When making promises or commitments, assure is typically used. For instance, a politician might assure voters that they will work towards a better future, which is more about instilling confidence in their intentions. However, when it comes to actual policy implementation, the politician needs to ensure that laws and regulations are put in place, focusing on practical execution.
Shumaila Saeed
Jan 28, 2024
Lastly, in customer service, a representative might assure a client that their concerns are being taken seriously, which is about conveying empathy and understanding. However, to resolve the client's issue, the representative must ensure that the right steps are taken, such as forwarding the issue to the relevant department or arranging a callback.
Shumaila Saeed
Jan 28, 2024
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Comparison Chart
Usage in Speech
Often subjective and personal.
Objective and action-oriented.
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Jan 28, 2024
Commonly Paired With
Feelings, beliefs, and promises.
Actions, procedures, and results.
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Jan 28, 2024
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Assure and Ensure Definitions
Assure
To make someone confident.
I assure you that your secrets are safe with me.
Shumaila Saeed
Jan 09, 2024
Ensure
To guarantee a result or condition.
The company must ensure quality in all its products.
Shumaila Saeed
Jan 09, 2024
Assure
To promise or guarantee something.
He assured her that he would be on time.
Shumaila Saeed
Jan 09, 2024
Ensure
To make certain of something.
Please ensure all doors are locked at night.
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Jan 09, 2024
Assure
To give moral support or encouragement.
The coach assured the team of his full support.
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Jan 09, 2024
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Ensure
To take steps to achieve a goal.
Ensure that the report is submitted by Friday.
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Jan 09, 2024
Assure
To inform positively, as to remove doubt
Assured us that the train would be on time.
Shumaila Saeed
Jan 06, 2024
Ensure
To secure or safeguard something.
The new policy ensures the safety of our employees.
Shumaila Saeed
Jan 09, 2024
Ensure
To make sure that something is done or happens.
Ensure to check your email for the confirmation link.
Shumaila Saeed
Jan 09, 2024
Ensure
To make sure or certain; insure
Our precautions ensured our safety. See Usage Note at assure.
Shumaila Saeed
Jan 06, 2024
Assure
To make certain; ensure
"Nothing in history assures the success of our civilization" (Herbert J. Muller).
Shumaila Saeed
Jan 06, 2024
Ensure
(transitive) To make a pledge to (someone); to promise, guarantee (someone of something); to assure.
Shumaila Saeed
Jan 06, 2024
Assure
To make safe or secure
"We would rather forgo certain benefits in order to be assured against certain evils" (Alfred E. Smith).
Shumaila Saeed
Jan 06, 2024
Ensure
(intransitive) To make sure or certain of something (usually some future event or condition).
I use an alarm clock to ensure that I get up on time.
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Jan 06, 2024
Assure
To give (someone) confidence in the trustworthiness of (something).
I assure you that the program will work smoothly when we demonstrate it to the client.
He assured of his commitment to her happiness.
Shumaila Saeed
Jan 06, 2024
Ensure
Make certain of;
This nest egg will ensure a nice retirement for us
Preparation will guarantee success!
Shumaila Saeed
Jan 06, 2024
Ensure
Be careful or certain to do something; make certain of something;
He verified that the valves were closed
See that the curtains are closed
Control the quality of the product
Shumaila Saeed
Jan 06, 2024
Assure
To make sure or certain; to render confident by a promise, declaration, or other evidence.
His promise that thy seed shall bruise our foe . . . Assures me that the bitterness of deathIs past, and we shall live.
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Jan 06, 2024
Assure
To declare to, solemnly; to assert to (any one) with the design of inspiring belief or confidence.
I dare assure thee that no enemyShall ever take alive the noble Brutus.
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Jan 06, 2024
Assure
To confirm; to make certain or secure.
And it shall be assured to him.
And hereby we know that we are of the truth, and shall assure our hearts before him.
Shumaila Saeed
Jan 06, 2024
Assure
To insure; to covenant to indemnify for loss, or to pay a specified sum at death. See Insure.
Shumaila Saeed
Jan 06, 2024
Assure
Make certain of;
This nest egg will ensure a nice retirement for us
Preparation will guarantee success!
Shumaila Saeed
Jan 06, 2024
Assure
Inform positively and with certainty and confidence;
I tell you that man is a crook!
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Jan 06, 2024
Assure
Assure somebody of the truth of something with the intention of giving the listener confidence;
I assured him that traveling to Cambodia was safe
Shumaila Saeed
Jan 06, 2024
Assure
Be careful or certain to do something; make certain of something;
He verified that the valves were closed
See that the curtains are closed
Control the quality of the product
Shumaila Saeed
Jan 06, 2024
Assure
Cause to feel sure; give reassurance to;
The airline tried to reassure the customers that the planes were safe
Shumaila Saeed
Jan 06, 2024
Assure
To remove doubts or fears.
The captain assured passengers that the flight would be smooth.
Shumaila Saeed
Jan 09, 2024
Assure
To assert confidently.
She assured us that the project would be completed by next week.
Shumaila Saeed
Jan 09, 2024
Repeatedly Asked Queries
Is assure more about words or actions?
It's more about words that provide comfort or confidence.
Shumaila Saeed
Jan 28, 2024
What does it mean to assure someone?
To give them confidence or promise, often addressing emotions or fears.
Shumaila Saeed
Jan 28, 2024
Does ensure imply taking responsibility?
Yes, it involves taking steps to guarantee a specific outcome.
Shumaila Saeed
Jan 28, 2024
Can assure and ensure be used interchangeably?
Not usually, as assure is emotional, and ensure is practical.
Shumaila Saeed
Jan 28, 2024
Can ensure be used in emotional contexts?
Less commonly, as it's more suited for practical guarantees.
Shumaila Saeed
Jan 28, 2024
What does ensure mean?
To make certain or guarantee something, focusing on practical steps.
Shumaila Saeed
Jan 28, 2024
What kind of actions does ensure involve?
Practical, concrete actions to make certain an outcome occurs.
Shumaila Saeed
Jan 28, 2024
Is assure subjective or objective?
It's more subjective, often based on personal beliefs or feelings.
Shumaila Saeed
Jan 28, 2024
What is a common context for using assure?
In situations requiring comfort, like personal or customer relations.
Shumaila Saeed
Jan 28, 2024
How do emotions play into assure?
They're central, as assure is about addressing emotional states.
Shumaila Saeed
Jan 28, 2024
Is ensure about planning or execution?
Both, as it involves planning and executing steps to guarantee outcomes.
Shumaila Saeed
Jan 28, 2024
How does assure affect a person’s feelings?
It aims to alleviate doubts or fears, providing emotional reassurance.
Shumaila Saeed
Jan 28, 2024
Can ensure change the outcome?
Yes, as it involves actions directly influencing the result.
Shumaila Saeed
Jan 28, 2024
Can assure build trust?
Yes, by providing emotional support and confidence.
Shumaila Saeed
Jan 28, 2024
Where is ensure commonly used?
In contexts requiring definite actions, like safety protocols.
Shumaila Saeed
Jan 28, 2024
Is assure used in formal settings?
It can be, especially in formal reassurances or commitments.
Shumaila Saeed
Jan 28, 2024
Is it necessary to ensure after assuring?
Often, especially if practical outcomes are involved.
Shumaila Saeed
Jan 28, 2024
Is ensure a formal term?
Yes, often used in formal contexts requiring definite actions.
Shumaila Saeed
Jan 28, 2024
Does assure imply a guarantee?
It's more of a personal promise than a practical guarantee.
Shumaila Saeed
Jan 28, 2024
Do assurances always lead to action?
Not necessarily; they are more about intent than action.
Shumaila Saeed
Jan 28, 2024
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About Author
Written by
Shumaila SaeedShumaila Saeed, an expert content creator with 6 years of experience, specializes in distilling complex topics into easily digestible comparisons, shining a light on the nuances that both inform and educate readers with clarity and accuracy.
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